Case Study · GSA

SAM.gov

Rethinking how the public searches across federal contracting data.

Role

UI/UX Designer

Client

GSA

Tool

Sketch

Activities

Visual Design, Information Architecture

SAM.gov redesigned search

01 — Overview

Overview

SAM.gov is the U.S. federal government’s central platform, managed by the General Services Administration (GSA), for contract opportunities, entity registration, and other federal records. During this period, GSA was consolidating ten independent federal services into a unified system.

My Role

As a designer, I reviewed the current state of the search results page, examining its application across various domains to identify key areas of pain points and potential improvements. My primary objectives focused on enhancing the site’s visual appeal and usability.


02 — The Challenge

Challenge

Before SAM.gov was unified, each of the 10 legacy systems had its own search experience. After merging these systems into a single platform, the search results page was required to support multiple types of federal records simultaneously .

However, the existing interface did not effectively enable users to understand, compare, or filter results across domains, resulting in an outdated and challenging search experience.


03 — Discovery

Discovery

I reviewed familiar search platforms to see how they manage lots of results, filters, and how users scan information. My goal was not to copy them, but to find out what makes some search experiences easier to use.

Pattern I reviewedSourceWhy it mattered for SAM.gov
Dedicated space for high-priority filter groupsAmazonFilter panel restructured to surface key parameters
Result counter next to filter optionsB&HHelps users anticipate result volume before committing
Accordion pattern for large filter setsB&HAdopted for complex parameter groups
Shortcut navigation at top of resultsB&HEvolved into domain shortcut buttons
Contrasting background instead of borders for cardsB&HCleaner card separation without visual noise
Single-item dropdowns add no valueAppleRemoved unnecessary dropdown wrappers in filter

Usability Testing

Because formal user research was not available during the work, I later tested the redesigned flow with two subject matter experts who were familiar with federal search and procurement workflows.

This was not a formal research study, but it helped me understand whether the design direction addressed the issues I had observed during the project.

Following were the key findings from the user testing.



05 — Ideation

Ideation

Wireframes

Three layout directions were explored before arriving at the final design. Each concept addressed part of the problem but revealed new constraints that shaped the direction forward.

Wireframe concept 01

Concept 01 — Horizontal Filter Bar with Domain Tabs

Filters placed in a horizontal bar above results, with domain-based tabs to section results by type. The layout was compact, but it quickly became crowded as more filters and domain-specific options were added.

  • Horizontal filter bar was too limited for complex parameter sets
  • Not mobile friendly
Wireframe concept 02

Concept 02 — Accordion Result Cards

This version explored collapsible result cards, where users could expand each result to view additional details. It reduced visual density, but users might miss important information if they were collapsed by default.

  • Collapsing details created a risk of hiding critical information
Wireframe concept 03

Concept 03 — Table View

This one referenced USAspending.gov’s table .It made the results feel more scannable, but it was not the right fit for SAM.gov. Many SAM.gov results are context-rich records that require reading and evaluation.

  • Table format was not suitable for informational content
  • Also not mobile friendly

06 — Final Design

Final Design

01

Filters were reorganized into a more guided refinement panel

Redesigned filter panel

I redesigned the filter panel to feel more guided and easier to parse, giving users a clearer starting point for refining large result sets.


Redesigned federal organization filter

One of the more complex interactions on the filter was selecting a federal organization.
I redesigned the modal into a multi-column checkbox group so users could browse department, subtier, and office levels more naturally.

02

Result cards were redesigned for faster scanning

Titles and domain types were surfaced first, followed by short summaries and supporting metadata, so users could quickly scan without reading each result in full.


The embedded Figma prototype may not load consistently, please click the link to view the full prototype.

View Figma Prototype Final design of SAM.gov search results page